Landing Page Optimization
Landing page optimization provides the single biggest opportunity to positively impact your return on marketing dollars invested.
Most companies spend a fortune on advertising yet they never test and optimize their website for conversion performance. Performing landing page optimization is usually the quickest way to turn failing campaigns into profitable investments. Adding additional landing pages that have been optimized for specific keywords will show a dramatic increase in site traffic over time.It's often advisable to add optimized pages for each keyword phrase that you wish to target. The page design needs to be consistent with your branding, and an analysis of the keywords that you wish to target should be performed, so that there is sufficient search volume to make a difference.
A good technique is to perform A/B testing on various versions of your optimized landing pages. That way, you can continuously improve the visibility and call to action of the landing page.
The biggest challenge B2B marketers face in regards to lead generation is generating high-quality leads. WSI can help improve lead quality through Landing Page Optimization.
Landing Pages are Effective
A one percent improvement in conversion (e.g. lead generation or sales) could equate to significant increases in bottom line profits from our experience.
Shocking Statistic:
Over 67 percent of all companies never perform A/B or multivariate testing on their website.